We wanted to let you know of a change to the Lovefilm group, which operates EasyCinema DVD Rental. With effect from 1 November 2008, your contract and account information were transferred from Video Island Entertainment Limited to Lovefilm UK Limited. Lovefilm UK Limited is another member of the Lovefilm group of companies (like Video Island Entertainment Limited is). Don’t worry, everything else stays the same and you don’t have to do anything. We have made the small changes necessary to our Terms and Conditions and Privacy Policy to reflect this transfer.
Privacy Policy
easyCinema Online DVD Rental recognises that your privacy is very important to you and that it is your right to control your personal information. We know that providing personal information is an act of trust and we take that trust seriously. easyCinema Online DVD Rental is run by LOVEFiLM UK Limited for and on behalf of easyCinema Limited and each company promises
never to sell, rent or otherwise disclose any of your personal information, including your Email address, to any third party without your consent. Unless you give us specific consent to act otherwise, the following policies will govern how easyCinema Online DVD Rental handles the personal information that you provide to us.
This Privacy Policy sets out:
Collection and use of information
easyCinema Online DVD Rental collects personally identifiable information when you subscribe to the easyCinema Online DVD Rental service.
| What we collect |
- Nickname
- Full name
- Email address
- Address
- Telephone number
- Mobile telephone number (optional)
- Credit card type
- Credit card number
- Credit card expiry date
- Gender
- Date of birth
|
| How we use it |
- To check that a credit card is valid
- To pay your account
- To send you DVDs you would like to rent
- To recommend other movies you may like to rent
- To communicate with you on easyCinema Online DVD Rental-related matters
- To provide you with order and billing history information
|
When you visit the site, easyCinema Online DVD Rental collects additional information about you in order to provide the service.
| What we collect |
- Movies you have rented
- Movies you would like to rent
- Your movie ratings
- Your movie reviews
|
| How we use it |
- To send you DVDs you would like to rent
- To establish rental trends in order to recommend other movies you may like to rent
|
Information storage
All information you provide to us is stored in the UK only on secure servers that are protected in secure facilities including firewall protection.
Cookies
easyCinema Online DVD Rental uses cookies to help speed up the login process and for security purposes. A cookie is a small amount of data that is sent to your web browser from a web server and stored on your computer.
easyCinema Online DVD Rental may store up to two types of cookie on your computer:
- A unique ID is stored in a permanent cookie so that you do not need to retype information every time you visit our site.
- Your web browser's session identification is stored in a temporary cookie to help prevent unauthorised use of your account.
More detailed information on cookies may be found in the Help section of your web browser.
Information sharing and disclosure
easyCinema Online DVD Rental is committed to protecting your personal information. We will not disclose your personally identifiable information to third parties without your consent except where:
- easyCinema Online DVD Rental is required by law to disclose information to third parties.
- the service is necessary for the performance of our operations ie. mail delivery, hosting services, protecting us from fraud, and payment of your account.
- easyCinema Online DVD Rental buys or sells subsidiaries or business units. In such transactions customer information is one of the transferred assets, but would remain subject to the commitments made in any pre-existing Privacy Policy or equivalent.
easyCinema Online DVD Rental also provides analyses of our customers in the aggregate to prospective partners, advertisers, movie distributors and other third parties. We do this so that we and our business partners can understand you better, and so we can keep bringing you first-rate services. We may also disclose, on an anonymous basis, literal statements made by our customers. At no time, however, will we disclose personal information about specific customers.
Linked websites are not under the control of easyCinema Online DVD Rental and we are not responsible for the conduct of companies linked to our website. Before disclosing your personal information on any other website we advise you to examine their terms and conditions of use. As a subscriber you have certain rights under the Data Protection Act 1998. You have the right to be told what personal information we hold about you on our database. Should you wish to exercise that right, or if you have any questions concerning the easyCinema Online DVD Rental privacy policy please write to us at: easyCinema Online DVD Rental, c/o LOVEFiLM UK Limited, No.9, 6 Portal Way, London, W3 6RU.
Security and prevention against loss, misuse or alteration of information
easyCinema Online DVD Rental has implemented technology and security features, as well as strict internal guidelines, to safeguard the privacy of your personal information from unauthorised access or improper use. We will continue to enhance our security procedures as new technology becomes available.
For transmitting your personal information to us, we use a secure server with a 128-bit SSL certificate from Thawte which encrypts all of your personal information. This encryption process ensures that the information you give us is protected against unauthorised use.
While we make every effort to ensure that your information is secure on our system, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.
Your easyCinema Online DVD Rental account information is password-protected for your privacy and security. You can play an important role in keeping your personal information secure by maintaining the confidentiality of your password used on the easyCinema Online DVD Rental website. We recommend that you change your password from time to time for additional security. Please advise us immediately if there is any unauthorised use of your account by any other Internet user or any other breach of security.
Access authorisation is granted to key easyCinema Online DVD Rental (LOVEFiLM UK Limited and easyCinema Ltd.) staff only. Backups are run to prevent loss of information, and our Internet servers are housed in secure facilities.
Your ability to edit and cancel your account
You can access My Account from every page on the site to update and correct the personal details that we gathered when you subscribed. You must be logged in to access this information. All information is password-protected so no one can access the information but you.
If you decide to cancel your easyCinema Online DVD Rental subscription, your account will be deactivated immediately. However we are required to retain your information for accounting and taxation purposes.
Changes to this Privacy Policy
From time to time, easyCinema Online DVD Rental will review and may edit this policy in accordance with potential changes to our business and as required by law. easyCinema Online DVD Rental reserves the right to change its Privacy Policy at any time.
Contact details
If you have questions or concerns regarding this Privacy Policy, please contact easyCinema Online DVD Rental:
easyCinema Online DVD Rental
Attention: Privacy Officer
LOVEFiLM UK Limited
No. 9, 6 Portal Way,
London,
W3 6RU
Email: privacy@dvd.easycinema.com
This website is operated by LOVEFiLM UK Limited for and on behalf of easyCinema Limited. Registered No: 6528297; Registered Office: No. 9, 6 Portal Way, London, W3 6RU.
This version last updated 5 November 2008.
